Alexander James Watches was born out of a desire to build and to design. My journey started with Seiko modding in 2014, and after not being able to find exactly what I wanted, I designed my first dial. After my first batch of dials was produced, the brand grew with a little luck from a Reddit post, and from there the business was born. 

Since then, I’ve assembled many Seiko based watches, launched a brand new watch on Kickstarter, and even produced some quartz models. 

Now, almost a decade later, I’m back at it, producing some new small batch models, beginning with the A4 GMT, a sign of what’s to come.